Loreto (Italy), 2006-2009



Loreto, Italy


Rainbow S.r.l.





Design Team

Sergio Bianchi with Elisabetta Straffi, Caterina Finocchi, Pietro Fiorentini, Marco Lorio, Valeria Menculini, Maria Gaia Mingoli, Francesco Redi

The design is inspired by the young and exuberant vitality of the Rainbow company and by the morphological character of the site: made of cultivated fields and factories, that represent the agricultural and industrial vocation of the “Marche” Region.

The biggest european firm producting 3D movie, TV shows, commercials and music videos.

The project, developed in an area of ​​over 10,000 square meters, is an integrated system of Executive Offices, Laboratories and Spaces for Leisure. The natural element permeates the building complex going up to the roofs that become elevated gardens. The two-storey executive offices are mostly developed on bridges and overhangs. The volume appears compact, like a root resting on a few powerful supports covered with vibrating concrete blocks.

Different technological systems were used: from prefab to metal bridge structures on anti-seismic insulators, up to complex structures that combine the technique of reinforced concrete and metal carpentry.

From the chromatic point of view the integration with the natural environment has been resolved with the use of materials and tones that recall the colors and grain of the earth and the wood. The use of large glazed surfaces connects the inside and outside of the building. The wooden floors continue outside and the gardens penetrate inside.

The design path is dictated by the theme of natural-artificial interpenetration, even the roofs have been designed to integrate better in the landscape, their active use has led to create elevated gardens on top. In addition to improving the visual impact this guarantees a good thermal insulation for the building.

Conceptually, the main aim is to minimize polluting emissions with particular attention to renewable energy.

The construction of a photovoltaic system consisting of 1350 high efficiency panels that produce 360 Kilowatt, integrated in the roofing of buildings and in shaded pergolas, guarantees the production of electrical energy that covers the electrical requirements necessary for the air conditioning of the building, with a saving on emissions of CO2 equal to about 200,000 kg / year.