Rainbow Imagination Factory
Client: Rainbow Spa
Project: Sergio Bianchi, Elisabetta Straffi
Collaborators: Enrico Bianchi, Gaia Mingoli, Valeria Menculini,Caterina Finocchi,Pietro Fiorentini, Marco Lorio, Ivano Ferraro, Roberto Ruggeri. With thevaluable contribution by Syd Mead
Date project: 2005-2007
Beginning of work: October 2007
Completation: Dicember 2010
Surface: mc 27.000
Photo credits: Moreno Maggi, Luca Filetici
Located by an idyllic Italian seaside town, Rainbow headquarters in Loreto is a modern architectural wonder built to be the ideal environment for creative development.The building clearly reflects Rainbow’s company philosophy of ‘Work and Play Hard’. It houses a chic bar and lounge for employees to relax, a five-star Italian restaurant serving lunch for the whole staff, a 24 hour fitness centre to help sweat out the stress, a 25m indoor swimming Pool & Spa for some pampering after a hard day’s work and a championship tennis court for serious matches. Of course, a creative studio wouldn’t be complete without a state of the art 3D 120-seat theatre for screenings.
Was founded in 1995. Today, along with its subsidiaries, the company has become a world-leader in the kids’ entertainment industry, dedicated to TV and feature film productions, along with managing business activities from concept to production to global distribution. Rainbow’s successful distribution of its content in the media (TV, Theatrical, Internet), as well as in the consumer products industry, has led to the company being ranked 13th on the yearly Global Licensor List worldwide, and 1st in Europe.